Frequently Asked Questions

What is the difference between organic and conventional Noni?

Quite a bit actually; Noni that is certified Organic is grown from GMO-Free plants without using any harmful pesticides or fertilizers. Noni that is not certified organic is cultivated without these considerations. This means, the fruit may have been grown under any variety of conditions.

For Hawaiian Ola the organic distinction is important because the Noni we drink is for health, healing, and preserving the Hawaiian Islands. We believe that you truly are what you eat and that eating foods grown without harmful pesticides, GMO’s or fertilizers is better for your health and the health of the environment. Today less than 1% of all AG land in Hawaii is certified organic and most of the worlds Noni is not grown organically.

By choosing certified organic Hawaiian Noni, you’re feeding your body some of the best fruit on earth and you’re helping Hawaiian Ola to fulfill our mission: to expand the demand for Organic, GMO-free Hawaiian goods by manufacturing and exporting healthy products made from sustainably grown island-native plants, like Noni.

Are Hawaiian Ola Noni Energy and Noni Immunity Shots GMO Free?

Yes! As per the USDA NOP Guidelines, in order for Hawaiian Ola to be certified organic, all of the ingredients must be GMO-free.

Is there a difference between natural caffeine and synthetic caffeine?

The short answer is yes, there are important differences between natural and synthetic caffeine sources. The distinction has to do with where different kinds of caffeine come from. Synthetic caffeine is manufactured in man-made production facilities and is carefully isolated from any impurities. Natural caffeine from plants comes with a variety of plant-based constituents, like phytonutrients, which can change the way the caffeine interacts with your body. To learn more about plant-based caffeine, checkout this post on The Difference Between Natural & Synthetic Caffeine.

What is an ideal habitat for growing Noni?

Noni grows throughout the tropics, especially in regions blessed with year-round equatorial weather, like Hawaii. Hawaiian Noni grows wild throughout many of the islands eleven micro climates. Some of the largest groves can be found in the Puna region where the soil and climate are especially good for Noni cultivation.

This is not to say Noni is a picky plant though. In Hawaii, wild Noni can be found growing near the ocean where salt mixes into it’s growing habitat—even more, Noni is one of the few plants that will grow straight from new lava rock where little water and nutrition are available for vegetation.

In Hawaii the number one agricultural export today is conventionally grown GMO corn which, requires a great deal of inputs like water, fertilizer and, pesticides to grow. One of the main reasons we are working to share Hawaiian Noni with the world is that it can be grown sustainably in Hawaii with very few inputs. #Sustainability

What should I know about PAHs in Yerba Mate and Cancer Risk?

You may have heard some of the recent news about a class of compounds known as PAHs, found in Yerba Mate, that have been associated with an increased risk of cancer. Yerba Mate is a healthy plant-based source of herbal energy that has been used in South and Central America for hundreds of years as a rejuvenating source of traditional medicine.

With some exceptions, most of the world’s Mate leaves are dried in a high-temperature, smoky process that involves burning Barbacoa wood. The upside to this method is that it dries the leaves quickly—between 8 and 24 hours. Unfortunately, processing Mate leaves in this way has been shown to create Mate with heightened levels of PAHs or Polycyclic Aromatic Hydrocarbons, which are known carcinogens in high concentrations.

Because PAHs are found in many common foods and drinks such as water, tea, and coffee, they are almost impossible to avoid completely. However, there are ways of reducing the quantity that you intake by only consuming goods with the lowest possible amounts of PAHs.

Fortunately, the Yerba Mate used to caffeinate Hawaiian Ola’s Noni Energy is processed in a way that generates minimal quantities of PAHs. Rather than burning wood to heat-dry, our Mate leaves are air-dried, which takes longer, but produces a final product with much lower quantities of carcinogenic content.

In the future, Hawaiian Ola will continue to seek out certified organic sources of Mate containing the lowest amounts of PAHs available, ensuring our consumers are always getting the healthiest product possible. Still curious? Keep asking questions! For more information on Yerba Mate or our other caffeine source, Green Tea, send your questions to

How many hours of energy will a Hawaiian Ola Noni Energy Shot give me?

This is a question we hear often from new Hawaiian Ola drinkers and the answer usually surprises people.

Consider this; you wouldn’t buy five mile gasoline for your car or five hour batteries for a flashlight—Right? The reason of course, is that there are many different kinds of cars and flashlights and not all of them have the same energy needs. Well, humans are the same, different bodies prefer different kinds and amounts of energy that work best for each individual.

Hawaiian Ola’s Noni Energy Shot contains 160mg of organic, plant-based caffeine; the caffeine comes from organic Yerba Mate and Green Tea. Each shot also contains a variety of super fruits and daily vitamins which, provide a lasting kind of energy that comes from supporting the whole body nutritionally. This unique blend gives drinkers a lift that is sustained and gradual—avoiding the all to common “crash” reported by many energy shot drinkers.

While Hawaiian Ola believes that educating consumers about caffeine is important, many popular alternatives do not disclose things like where their caffeine is sourced and how much caffeine is contained in each bottle. This can sometimes make it difficult to understand how much caffeine drinkers are taking and how to compare the effects to other products. The result is consumers measuring energy by hours rather than quantitative criteria such as caffeine and overall nutrition.

Next time you’re looking for a healthy boost of energy, try this: apart from staying mindful of how many hours your body is feeling energized, consider these things as well:

• How much sugar does your energy shot contain?
• Are there any items on the ingredients list that seem unfamiliar to you?
• Does the shot contain preservatives?
• What in the shot offers lasting nutritional support?—such as fruits, vegetables & vitamins.
• Where does the caffeine come from? A plant or a processing facility?
• Where are water & sugar on the ingredients list?

Taking a second look at energy products by asking these questions will help you choose an option that supports your whole body, and maybe even the health of the planet too. To learn more about what goes into the Hawaiian Ola Noni Energy shot, visit our Product Page; you can also learn about the Hawaiian Ola mission to expand the demand for GMO-Free agriculture in Hawaii on our Mission Page.

Are Hawaiian Ola’s Hawaiian Noni Shots pasteurized?

For many noni drinkers, debates over the best way to drink noni juice are common, especially for those who live in Hawaii, where noni has been grown and prepared traditionally for many years. In these debates, one of the most common topics talked about is whether or not noni should be pasteurized.

At Hawaiian Ola our choice to pasteurize our noni juice was not an easy one to make. The subject is complex and there were many pros and cons to weigh in order to make an informed choice. In the end our decision was made to ensure the health, safety, and well being of our drinkers. The FDA strongly recommends that fruit juices like noni be pasteurized and we heed their advice. In this article we explain our decision to pasteurize in detail. We also cite several important sources that helped guide us in our decision-making process.

Is Noni Kahanuola a real person?

He’s real in your heart.

Is the Kiwano Melon the same as Noni Fruit?

No sirs, madams, and smizmars, the noni fruit or Morinda Citrifolia may be known by many names including: space fruit, cheese fruit, indian mulberry, and great morinda, but alas none make mention of the kiwano. We’re not entirely sure why there is so much confusion between these two fruits, perhaps it’s due their similar size and preference for warm tropical climates. The kiwano (AKA African horned cucumber, Cucumis Metuliferus, or horned melon) is a rad fruit that grows on a vine and is sweet. Noni, on the other hand, grows on a tree or shrub, and is, well, not really sweet at all. For more information on both of these fruits visit the respective wikis for noni and kiwano.

Hawaiian Ola wants to hear more of your questions!
If you have something you’d like to see added to the Hawaiian Ola FAQ page, let us know by emailing your inquiry to

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Noni Kahanuola lives in the small town of Milolii on Hawaii’s Big Island. Noni’s hobbies include: surfing, growing his own food, and being one of the healthiest fruits on the island. Noni writes about healthy living, organic low-input farming, and keeping harmful GMO’s out of the food chain.

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2 Responses to Frequently Asked Questions

  1. Aloha,
    I was wondering if you were going to come out a line of reduce caffeine drinks. Humans produce plenty of energy in the form of glycogens and ATP energy systems. The need to “feel” energized is purely in your head, literally the blood flow is increase, accounting for increase focus, but people don’t need the extra energy if they eat healthy. There is also the case of people like myself who avoid the artificial stimulants of all sorts who want the noni and the turmeric health benefits without worrying about when you drink them. The first time I drank an Ola drink it was 5pm and I couldn’t sleep until 4am, I didn’t read the packaging :p. If all 150mg of caffeine in the drinks is derived from Mate and green tea extract, concentrated and cooked down, then can’t you just brew natural mate and tea for a reduced amounts?

    The other point glossed over is when you extract the juice from noni. The process I’ve seen requires time for the fruit to be completely ripe, then left in jars to let gravity and the sun “juice” the fruits and remove the spicy flavor of raw noni. I was wondering about the natural way noni seems to break down it own cellular walls as well, which releases the juice without having to crush or juice it. Also the numerous seeds, liking to to eat noni when ripe and add to chili for cheesy flavoring and spice, are these extracted or do you just throw a whole fruit in an industrial cuisine art and blend it all together when it first turns white? I understand the need for shelf life and shipping requirements, can’t ship any goods out of Hawaii that are not previously pasteurized or frozen, of pasteurizing, but have any studied been done on possible good biome that help ferment the noni juice? It tastes slightly fermented and I was told of the slight alcohol content is minimal of properly cured and juiced noni. Or do you only post studies that support your desired market?

    Human energized

  2. Aloha,

    This is a great comment! You raise several good points! :) On your first question about caffeine. Yes, we do sell a Noni shot with no caffeine. It’s called Noni Immunity and it’s a great source of organic Hawaiian Noni juice with no caffeine. You can learn more about Noni Immunity on the product page, here:

    On your question about fermentation and pasteurization. Our Noni fruit is grown organically and let to ferment slowly before it’s pasteurized and added to our drinks. The taste of fermented Noni isn’t for everyone but we think the health benefits that come from the fermentation process are too good to leave out. You can learn about how and why we pasteurize our Noni juice on this post:

    Mahalo for your thoughtful post! :)

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