About Noni

Happy To Be Hawaiian Grown

Organic Noni Fruit On Hawaiian Noni Tree

Miloli’i Hawaii – Noni’s ability to thrive where most plants struggle is at the root of our passion for making noni drinks. In this post we learn that being well adapted to the local environment isn’t just good for the noni trees, it’s great for Hawaii’s community and environment, too.


Local Advantage.

A great benefit to being well suited to Hawaiian growing conditions is having natural built-in defenses and immunity to a variety of common island bugs and pathogens. In other words, over long periods of time noni has evolved defenses to many insects, soil bacteria, and viruses that would otherwise like to snack on noni trees.

Plant Food

When plant crops are brought to Hawaii that are not naturally adapted or suited to the region, the same hungry bugs and bacteria, that know to leave noni alone, will feast on the new arrivals. Farmers growing these crops will often protect their plants with pesticides and herbicides to keep encroaching species away from vulnerable crops.

Noni Fruit With A Bee On It


The trouble is that the environment quickly adapts to the farmers arsenal—forcing the grower to use larger amounts of even stronger farming chemicals to deal with pests. As the arms race between farmer and nature escalates, the people and environment in that area suffer the, sometimes-toxic, chemical effects of the run off and overspray produced by the farm.


Growing Wild

Unlike many crops introduced to Hawaii, noni is exceptionally well adapted to living in some of the regions most challenging growing conditions. Noni trees can often be found flourishing in dry open fields of newly formed lava rock where nutrition is poor and only a few plants, such as the ‘Ōhi’a Lehua, survive under the hot Kona sun.

Coastal Living

Noni’s adaptability allows it to flourish in a wide variety of Hawaiian microclimates. For instance, noni grows well near the ocean on rocky coastlines exposed to saltwater. As a coastal plant, noni has been found to grow better with a little salt in its diet, which is why some growers like to supplement their trees with a bucket of seawater periodically.

Thriving in Hawaii Noni Tree on Coast

Changing Land

Plants that are not familiar to a region will often need special amendments made to their growing environment for them to survive. In many cases, clearing native vegetation, turning soil, adding non-organic fertilizers, and diverting large amounts of water to the crop is required.

The Cost

The downside to changing the land for crops, such as corn, for example, is that other parts of the ecosystem are displaced or harmed in the process. We can see this in places where non-organic fertilizers, such as unfixed nitrogen, are fed to crops. Eventually the unused fertilizer ends up in local water systems where it can disrupt local ecology and eventual lead to ocean dead zones.


At Hawaiian Ola making drinks from plants that thrive in Hawaii, in its natural state, is an important part of our mission: to support Hawaii’s environment and economy by empowering local farmers producing organic responsibly grown crops.

Hawaiian Ola Noni Immunity And Noni Energy

Growing well-adapted plants requires less change to the environment and can be done easily using low-impact organic methods, which is better for our community and the environment. By working with Hawaiian-grown crops like noni our aim is to give drinkers options that support a smarter way of farming though every drink they purchase.

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Growing Noni in Volcanic Soil

The benefits of growing noni in volcanic Hawaiian soil. For farmers in Hawaii, growing near active volcanoes has always been a source of prosperity and life. Whether it’s pineapple and cane sugar on the big island or olives and nuts in Italy, areas close to volcanic activity support a wide variety of thriving plant life. Deep underground, these areas house rich sources of beneficial metals and micro-nutrients such as Copper, Silicon, and Zink. The process of turning new volcanic material into beneficial soil takes place over thousands of years, as lava from violent eruptions is broken down slowly by living decomposers and a weathering environment.

This new soil offers many physical benefits to budding life. The dark igneous lava rock (also responsible for Hawaii’s iconic black sands) breaks down into a warm porous substrate which absorbs and holds heat and water, providing an ideal habitat for growth. The rough volcanic material on the grounds surface is also a natural deterrent for harmful insects. Its dense weight helps to prevent soil erosion, protecting the islands vital hummus.

Warm, hydrated, vitamin-rich soil – naturally protected from insect predators and erosion has helped make Hawaii the agricultural hub it is today. For nearly two thousand years islanders have learned to work with the lands local resources to provide for themselves in their isolated habitat in the South Pacific. Hawaiian OLA sees the beauty in this way of life and is working to preserve its essence. All natural Hawaiian OLA is made from organic Hawaiian super-fruits, grown locally and fairly to be shared with the world. To learn more, check out Learning about Hawaiian Noni.

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Hawaiian Noni Fruit (Morinda Citrifolia)

Noni, also known as Morinda Citrifolia, is a small, flowering, everbearing shrub native to the equatorial Pacific islands, Polynesia, Asia, and Australia. Noni is a relative to the coffee plant and grows to a height of up to ten feet. The leaves are a rich green, appear waxy, and are oval shaped. From a budding flower head, the fruit can take over a year and a half to fully mature; eventually ripening from a bright green cluster to a heavy yellow fruit with a distinct aroma.

Noni branch near ocean

In traditional Polynesian use as a medicine, Noni fruit has been used to treat many health conditions, such as upset stomach, skin inflammation, infection, and even treating cuts and wounds topically with its leaves. It has a ‘unique’ odor and taste when taken raw, so it is believed to be a last resort food source by many cultures. Today, OLA Noni juice is carefully blended with other natural super fruits and juices to bring out its best hidden flavors while still preserving its powerful health benefits.

Noni juice, like the juice of many other fruits, is a great a source of vitamins, minerals and antioxidants. The antioxidants may help to prevent certain diseases and even slow age-related changes in the body. To learn more about the powerful health benefits of Noni check out Dr Oz on Noni.

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Noni’s first journey to Hawaii

Noni’s first journey to the Hawaiian islands: The story of Hawaiian Noni begins sixteen-hundred years ago with inquisitive ocean explorers who came from the fruits original home in the Marquesas (mär-kā’zəs) Islands in what is now French Polynesia.

The twenty-four-hundred mile journey to the Hawaiian islands spanned over one third of the earths surface and was only completed after many attempts and over many generations. The guide and inspiration for these ancient mariners was migrating sea birds making a seasonal journey towards what would one day be the Hawaiian Islands.

map of Hawaii and French Polynesia in south pacific

Each fall travelers followed the birds out to sea using the stars and ocean currents to mark their position along the way; moving closer towards an unknown destination in the endless blue of the south pacific with each attempt.

By passing on navigational knowledge from tribal elders to new youth, each generations’ sojourn reached out further from home and closer to Hawaii. Long distance sailing brought many new challenges to the Polynesians. Food, water and other life necessities had to be refashioned for travel as did the basic goods needed to rebuild a new life once they had arrived.

Eventually fleets of better vessels were made with floating gardens allowing them to grow food as they sailed, and while still limited to the essentials, also now carried live plants (known as canoe plants) and seeds for native fruits and vegetables, building tools and materials, and a single cherished fruit for medicine.

The medicinal fruit was Noni and was known as the “queen” of all canoe plants for its healthful properties and its essential role in establishing new villages. So in 400 A.D., Hawaii Loa, a Polynesian chief brought Noni as one of the canoe plants on the 2,400 mile journey from Tahiti to a new island chain that eventually took on his name, Hawaii.

Today Hawaiian Ola is continuing this inspiring tradition by bringing the benefits of Noni to new parts of the world through a line of refreshing drinks that taste great and keep you energized for your long journey. Organic Hawaiian OLA is made without any unnecessary sugars or stimulants, and is fair trade, GMO-free and here to support the local farmers of Hawaii.

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Dr. Oz on Noni

Anti-Aging secrets of the Noni Fruit. Dr Oz says “one of the goals of the show is to put things that seem exotic or unique on the map”. In this episode, Oz teams up with Chris Kulham a “medicine hunter”, who searches the globe and foreign cultures identifying traditional remedies. Chris believes nature provides a natural cure for everything. When he was little he became so sick that his family thought he was going to die. His grandmother began giving him fresh juice made from the Noni plant and he believes it brought him back to good health.

As a traditional Polynesian remedy, “Noni’s health properties can help us on the inside and out” says Dr. Oz – and through the fruit’s potent anti aging properties that can help you look younger and live longer too. Mr. Kulham says the Noni Berry lowers inflammation, is really good for your immune system and can also be good for skin ailments which could be a natural effect of the plants powerful phytochemicals, including alkaloids, polysaccharides, flavonoids, fatty acids, and catechin just to list a few.

After extensive research both Chris and Dr Oz agree that many over zealous claims have been reported about Noni on the internet and other sources. Chris says that contrary to these claims Noni is not a cure for diabetes or cancer; however Noni is very good for you and has measurable benefits for your heart, pancreas, and joints through its antioxidant, anti-inflammatory, and blood-sugar stabilizing compounds.

Watch a clips from the original episode on Youtube.

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